Club Fitting Studio

There is more to golf than meets the eye. A golf club fitting will offer a very specialist service based on an understanding of the physics behind the game and the individual golfer’s technique.

Our custom-fitter, Jason MacNiven offers a professional and personal service at South Essex Golf Club through his company Golf Principles. Jason is a PGA member and renowned in the industry for his knowledge with over 20 years of experience. His staff at Golf Principles are all specialists in club and shaft technology, and tailor their services to suit their customers and welcome all ages and levels of golfers.

Their unique service offers customers both general branded products and premium products, tailored exactly to your swing and budget.

Golf Principles also offer a full repair service to golfers who want to get their clubs re-gripped or shafts replaced with an extensive choice of the latest equipment.

Better players may have the talent to adapt to clubs which are not specifically designed for their personal needs but the average golfer won’t be able to perform to their best with ill-fitting ‘standard’ off the shelf clubs.

The modern ‘one size fits all’ equipment is designed to suit everyone even though we are all different heights, shapes and sizes.

Beginners and high handicappers who start with clubs that are fitted for length, lie, grip size, shaft and head model can benefit greatly as they aim to improve their game and lower their handicap.

It makes much more sense and is easier and quicker to adapt your clubs than having to adapt your swing. Every golfer has a unique individual swing style creating a set of dynamics we call a signature. That signature is then used to fit a club in tune with you swing so that it compliments you and allows you to get the most out of your game.

To book a club fitting appointment with Jason please contact  01277 811289  or email enquiries@southessexgolf.co.uk